Want in on a little secret? Regardless of what the headlines say, the Gig Economy isn’t new. Sure, we may not have called these jobs ‘gigs’, but the idea of being your own boss, working from home and making some money on the side has been around for decades. It’s called Direct Selling.
In a sense, Direct Selling is the original gig.
It’s a gig that attracts entrepreneurial-minded individuals who value independence but want a business model with low start-up costs and little overhead. Affiliating with a company, direct sellers work on their own – building their business on their time and their terms.
Direct Selling is also social selling. To succeed, direct sellers rely on strong personal relationships with their customers - a strategy built through face-to-face interactions, product demonstrations, word-of-mouth and social media.
As the Original Gig, Direct Selling offers people of all backgrounds an opportunity to achieve personal fulfillment, financial independence, and empowerment through entrepreneurship and social retail. But unlike some of the newest gigs, Direct Selling offers the stability and access that only an established, reliable industry can offer.
By leveraging its history while embracing such new opportunities as social media and digital technology, Direct Selling is the standard bearer of the New Normal of work.